February 5, 2012, 3:44 pm
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Don’t Fall for the Halo

April 2nd, 2010

When it comes to choosing a financial adviser, people often go with their heart, rather than their head. They might be attracted by the bright colours of a particular adviser’s company, or they might know them personally, and rely upon this instead of making a sound choice. And yet picking a financial adviser is one of the most important things that you can do. Maintaining your finances is not always very easy, and many people slip from having just enough money to having slightly under what they need without even noticing. A financial adviser can really help you with this, but you need to pick one that will do you good, rather than mess you around and then steal your money from under your nose.

Don’t Fall for Charm

Human beings are terrible susceptible to first impressions, and fraudulent financial businesses know this. They will set up their company so that you are first drawn in, and then committed to their services before you can draw breath. You can avoid falling for charm offences by setting out exactly what you want from an adviser. If you have got yourself into a pickle with your finances, you may need the adviser to draw up a general financial plan, with each issue addressed as it comes up. For those with more acumen, you might only need someone to help you with savings and investment funds. In the latter case, you are looking for a specialist, rather than a general advisers. Make sure that the one you choose is right for the job you need them to do.

Select An Adviser Based on Skills

Before you meet an adviser, you should have a good general idea of what you need them to do. Researching financial companies who offer advice is a good way to start. Reading the company information will also give you a good idea about how much the adviser will charge, and for what. If you need a general adviser, these might cost less than one with specific specialities, rather like you can expect a Harley Street consultant to cost more than a local GP.
When selecting a financial adviser, consider the investments they recommend. Some financial companies have close links to businesses on the stock exchange, and advisers in the company can earn money by recommending the business stock to clients, even if it isn’t suitable. They might also try and take control of all your finances, rather than just helping you with share investments. Always be clear about how much control you want the adviser to have before agreeing to any contract.

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