Don’t get caught short before payday

Our loans are designed to bridge the gap between when you are paid and now. Designed to be specifically easy to apply for and be funded with, a same day loan can cover a multitude of financial emergencies, ranging from car repairs to urgent final demand letters.

The ease of application is unparalleled and requires you to submit basic details about the loan amount, your address, work details and information about your present outgoings. Simple! Once you have filled out the application form and clicked submit a no-obligation decision will then be given on your loan request.

So are these no hassle loans really too expensive? And are customers risking falling into a debt trap that will inevitably force their financial situation into a worse position than before?

Online loans companies typically charge APRs as high as 4,120%, a shockingly high rate which many detractors have taken as proof that payday loans are the very last place borrowers should be looking for a financial boost.

However, this APR is misleading. Payday loans are unique in that they are never supposed to be borrowed over the space of a year, they are one-off loans meant to be paid back within a month. Put in simple terms, you will generally pay back £24 for every £100 you borrow* and this is generally put to you as a one-time ‘fee’, rather than as ‘interest’.

Where you will run into trouble is if you are incapable of paying back the loan under the terms set out in your original contract, at which point the high level of interest does become a factor.


Payday loans companies need to charge interest at this level because the loans are repaid in such a short space of time. If a customer were to take out a £100 loan over the space of a year, at an interest rate of 20% (already quite a high rate of interest), the amount they will have paid back by the end of the year would be £120. However, if this loan was taken out only for one month, the repayment amount would only be £101.67, at a profit to the company of £1.67. Although rates as low as these would make payday loans far more popular, it is doubtful that the companies would be able to stay afloat on such a small amount of profit per customer.Most fast loans companies lay out their conditions for lending in unequivocal terms, stating the full repayment amount from the outset (frequently as a ‘fee’ rather than interest, so you are able to see the full amount the loan is costing you in black and white). If a company is shady about their interest rates, or the amount you are expecting to pay back, make sure you are completely clear and have in writing what the terms are. If you can’t get this, then look elsewhere.

Using savings for emergencies

Financial experts suggest that it is still better to have savings put away for emergencies, and, if this is not an option, ask your bank for a temporary overdraft extension. With these options being the only interest-free ways of obtaining cash in a crisis, they are clearly the first port of call to anyone who finds that they need to bridge the gap between pay days. They also suggest that if your expense can be left until your payday, it is better to wait, as cash loans are (by the companies themselves’ own admission) not meant to be used for casual spending, or a purchase that is not absolutely critical.

Payday loans do fill a much needed niche in the loans market, offering same day deposits to everyone, even people who struggle to obtain credit anywhere else. In order to lower the APRs on same day loans, companies would need to start looking into extending the time of their loans in order to make any money, which would lead to the possibility of having to credit check all customers, and the fear that if a customer’s circumstances change over the space of that year they may not be able to make repayments. This would make payday loans online as they are now disappear altogether, becoming more standard loans, which are already offered by a number of companies, and the banks themselves.

When should you use a quick loan?

We suggests only using short term loans if they are really the cheapest and most viable option in your circumstances, and that if you need to use them more than three times in a year, it may be worth seeking financial help to solve a more long-term problem.

With this in mind, the relatively ‘high’ costs only exist to those who are not clear on the terms of repayment, or fail to pay the money back in the time agreed – a situation which is just as common with bank loans and credit cards as with any other credit.

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Warning: Late repayment can cause you serious money problems. For help, go to moneyadviceservice.org.uk